The Ask -
Show advertisers that TikTok for Business has a full-funnel offering—from awareness to conversion.

The Hook -
TikTok has gone full funnel.

The Idea -
Create Funnel HQ, a fictional global division of TikTok dedicated to the marketing funnel. Led by a network of Chief Funnel Officers from around the world, each CFO is a distinct character shaped by the culture, humour and marketing realities of their region. We turn them into real online personas, complete with LinkedIn profiles, sharing locally relevant TikTok news, insights and success stories through the lens of the funnel. One global idea. Locally fluent. Full funnel.