ABOUT
I am a senior Creative Director with extensive hands-on experience, working with the worlds biggest brand to help apply creative, critical thinking across multiple channels to build memorable and effective campaigns, products and businesses.
INFO
Be morally conscious and ask big questions to become a brand that the world would wish for and invent if you hadn’t. Reward the behaviours you encourage and have a heartfelt opinion about those you don’t.
Born in Greater London, son and brother to a very loving, ordinary, working class family. My parents have taught me to work hard, be a decent person and care about other people's happiness. Everything I do is for them.
BELIEF
Amazon
Canon
Ciena
Honeywell
Hyundai
LVMH Group
Prudential
RedBull
RSA
Thredd
Visa
Experience
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For the last five years I have been a partner and Creative Director at fst. During this time I have built a new studio team from the ground up, digitally transformed the agency as well as implement new workflows and processes.
I have refocused the agency in a new direction with clear values, principles and ways of working.
The result has been:
43% increase in GP
(2019 - 2023)Increase in staff and client retention
3/5 pitch win ration
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fst
DD - CD (Partner)
July 2016 - PresentMission
Senior Creative
September 2015 - July 2016fst
Senior Creative
July 2011 - August 2015OMM
Graphic Designer
July 2010 - July 2011
Rufus Leonard
Junior Graphic designer
March - July 2010 -
Brand Strategy
Campaign Strategy
Creative Direction
Design Direction
Global brand activation
ABOUT
WORK
THOUGHTS
HELLO
GOODBYE
HELLO GOODBYE
cmgbutterfield@googlemail.com