Rentokil
Initial

The Ask -
PestConnect Optix - smart pest control cameras and cutting-edge AI to detect and identify pests in real-time

The Hook -
When it comes to pest control, constant monitoring brings peace of mind

The Idea -
‘Always on watch so you don’t have to be’

Credits
Art Direction | Annalize Haughton
Client Services | Hannah McCracken
Designer | Jo Thompson-Downing
AI Prompter | Jo Thompson-Downing
Artwork | Matthew Tebbs
Animation | Mark Grafton